Brand Marketing Manager

Plan and develop brand strategy.

• Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives

• Develop brand’s KPI.

• Develop the brand's annual budget plan. 

• Ensure the growth in brand awareness, preference, and loyalty of brands

• Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.

Develop and oversee the implementation of communication and marketing plans

• Oversee the development and implementation of campaigns to promote brand and revenue, including:

• Key campaigns on major shopping festivals of the year.

• New store opening campaigns

• Exhibitions, fairs, events, sponsorships, cooperation with other brands.

• Other derivative programs.

• Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.

• Ensure that messaging and marketing activities are aligned with brand and company values.

• Assign KPIs to each brand assistant manager to measure the implementation of campaigns. 

• Allocate budget for each group of campaigns/ branches/ communication channels, manage brand’s budget

• Measuring and reporting on campaign performance and assessing KPIs and ROI.

• Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.

Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.

• Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, …) to gain alignment for key project milestones

• Analyze brand, consumer insights and competitive trends, and recommend actions to be taken

Leadership

• Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department

Perform other tasks assigned by Line Manager/ company

Location: Hoang Viet, Tan Binh District

Education

• Bachelor’s Degree in Marketing/ Business Administration or other business related

Experience

• At least 3+ years of experience in brand/ marketing experiences at equivalent roles required along with a proven track record of delivering results

• At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams

• 3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking

Competencies

• Ability to identify customer needs and draft strategies and plans that deliver on those needs

• Proven track record developing program plans that meet/exceed goals and managing program budgets

• Strategic thinker who is able to articulate the brand vision, as well as anticipate and identify consumer needs.

• Passionate about creating a vision for a brand and bringing it to life with their own hands

• Familiarity with market research, consumer target, and trends analysis

• Proven success in building, analyzing, and monitoring KPI, financial data, and success measures

• Work on multiple projects, prioritize and meet tight deadlines

• Strong analytical skills, able to identify and act upon opportunities for campaign improvement

• Excellent stakeholder management and leadership skills

• Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions

• Business savvy

• Communication & problem-solving skills

• Planning & Organizational skills

• Customer-oriented

Nice to have

• Ability and willingness to travel with extended stays and/or traveling to multiple locations