Location: VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City
RESPONSIBILITIES
Brand Strategy and Development:
- Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the luxury retail market
- Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values
- Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy
Marketing and Communication:
- Lead the development of marketing campaigns that effectively communicate the brand's story, products, and lifestyle
- Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability
Product Management:
- Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.
Leadership:
- Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
- Collaborate cross-functionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.
REQUIREMNENTS
- Education: Degree in Marketing, Business, or related field
- Experiences: Proven experience (8+ years) in brand management/ brand development/ brand building
- Strong understanding of luxury market dynamics, consumer behaviors, and trends.
- Demonstrated ability to develop and implement successful brand strategies.
- Market Research, Data-driven: Proficiency in market research, data analysis, and interpretation
- Strategic thinking: Exceptional strategic thinking and problem-solving skills.
- Leadership: Excellent leadership and team management capabilities.
- Communication & Collaboration skills: Effective communication and collaboration skills across different departments.
- Creative: Creative mindset with a keen eye for design and aesthetics.
- Project management: Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Bằng việc gửi hồ sơ ứng tuyển đến PNJ, tôi xác nhận đã đọc, hiểu rõ và đồng ý với Thông báo Chính sách thu thập và xử lý dữ liệu cá nhân của PNJ.
Link Thông báo: bit.ly/nghidinh13
Thông tin liên hệ: Ms.Hoài Anh: anh.nth13@pnj.com.vn
