1. Planning, implementing, and controlling retail activities
- Develop quarterly and annual business plans for the HCM Branch.
- Set targets and monitor the performance of each store in the HCM Branch, ensuring they follow company policies and procedures.
- Develop and manage a chain of retail stores within the HCM Branch.
- Plan and implement strategies to expand market share on an annual basis.
- Propose revenue-boosting and customer care programs.
- Seek and develop relationships with customers and potential partners to increase revenue.
- Control capital, costs, and profits.
- Monitor, analyze, evaluate, and report on the implementation of the business plan on a monthly, quarterly, and annual basis.
- Implement competitive business and sales strategies to expand the distribution channel of the HCM Branch.
- Gather information, analyze, and report on the market and competitors, and propose appropriate policies on a quarterly or ad hoc basis.
- Ensure that Regional Managers and Store Managers maintain standard store operations and NPS within the region through monthly checks, evaluations, and training to address any unresolved issues and provide guidance to Regional Managers through training.
2. Managing and developing the team
- Control margins and evaluate the effective use of human resources.
- Participate in recruitment and training of human resources for the region (from the Regional Director level).
- Monitor Regional Managers and Store Managers to ensure they perform their assigned duties and responsibilities correctly.
- Train and evaluate the training and development of Regional Managers/Regional Directors at least once a month.
- Evaluate the KPIs of Regional Managers and Store Managers every 6 months.
- Participate in disciplinary meetings regarding personnel in the region.
- Propose appointments and dismissals of personnel within the region.
- Provide guidance for cases that exceed the authority of the Regional Manager
3. Market research and evaluation, proposing plans for developing new products.
- Update market information and competitors.
- Provide forecasts on market trends in the future to establish/adjust appropriate business plans.
- Analyze factors that impact market share growth in the retail channel.
- Monitor market trends to provide information on design trends for the company and product information of competing rivals in the area.
4. Developing systems
- Participate in research and site selection to ensure the development of the distribution network according to the plan.
- Be responsible for evaluating the effectiveness of business operations of the stores in the region. Analyze the reasons for inefficiency. Propose improvement solutions for the company to make informed decisions on whether to maintain or cease operations of stores every 6 months.
