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Job Benefit

  • Laptop
  • Insurance
  • Allowances
  • Incentive bonus
  • Training & Development
  • Annual Leave

Job Description

Location: VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City

RESPONSIBILITIES

Brand Strategy and Development:

  • Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the luxury retail market
  • Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values
  • Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy

Marketing and Communication:

  • Lead the development of marketing campaigns that effectively communicate the brand's story, products, and lifestyle
  • Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability

Product Management:

  • Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.

Leadership:

  • Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
  • Collaborate cross-functionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.

Job Requirement

REQUIREMNENTS

  • Education: Degree in Marketing, Business, or related field
  • Experiences: Proven experience (8+ years) in brand management/ brand development/ brand building in equivalent positions
  • Strong understanding of luxury market dynamics, consumer behaviors, and trends.
  • Demonstrated ability to develop and implement successful brand strategies.
  • Market Research, Data-driven: Proficiency in market research, data analysis, and interpretation
  • Strategic thinking: Exceptional strategic thinking and problem-solving skills.
  • Leadership: Excellent leadership and team management capabilities.
  • Communication & Collaboration skills: Effective communication and collaboration skills across different departments.
  • Creative: Creative mindset with a keen eye for design and aesthetics.
  • Project management: Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Contact: Ms.Hoai Anh - anh.nth13@pnj.com.vn

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