Working Location: 63/1/4 Đ. Võ Thị Sáu, khu phố 1 p, Trấn Biên, Đồng Nai
JOB PURPOSE
This role is responsible for developing, executing, and overseeing brand-building initiatives to ensure achievement of brand KPIs, strengthen brand equity, and drive revenue growth in line with the Branch’s short-, medium-, and long-term business objectives.
The position also leads external relations and corporate communications activities at the Branch level, including maintaining relationships with government agencies, media organizations, and key stakeholders in alignment with Head Office guidelines, while supporting CSR/ESG programs and safeguarding the company’s reputation.
KEY RESPONSIBILITIES
1. Brand Strategy & Business Alignment
- Develop and implement brand development plans aligned with the company’s brand vision, mission, positioning, core values, and business objectives.
- Monitor market dynamics and industry trends within the jewelry, fashion, and retail sectors to identify growth opportunities and recommend strategic initiatives.
- Ensure all brand activities support long-term business goals while complying with corporate policies, operational procedures, and organizational culture.
- Translate corporate brand strategies into actionable plans tailored to local market conditions.
2. Market Research & Consumer Insights
- Conduct market research, customer surveys, and competitive analysis to understand consumer behavior, preferences, and purchasing motivations.
- Generate actionable consumer insights to support product development, marketing campaigns, and revenue-driving initiatives.
- Monitor market trends and emerging opportunities to strengthen brand competitiveness within the region.
3. Brand Governance & Management
- Act as the local representative of HO Marketing in managing brand identity and brand content across all customer touchpoints.
- Ensure consistency and compliance with brand guidelines across communication channels and marketing materials.
- Establish monitoring and evaluation mechanisms to identify and resolve brand-related issues effectively.
4. Customer Communications & Marketing Campaigns
- Collaborate with internal marketing teams and external agencies to develop and execute integrated marketing and communication campaigns.
- Plan and implement regional brand promotion programs and sales-driving initiatives aligned with corporate brand strategies.
- Manage the deployment of key communication platforms and channels within the Branch.
- Monitor campaign execution, evaluate performance, and ensure consistency with approved communication strategies.
- Develop communication budgets, define KPIs, and provide post-campaign analysis and recommendations for continuous improvement.
5. External Relations & Public Affairs
- Build and maintain strong relationships with government authorities, industry associations, media organizations, and other external stakeholders.
- Execute external communication plans in accordance with corporate and Branch objectives.
- Coordinate information sharing with media, advertising partners, and corporate communication channels when required.
- Implement CSR and ESG initiatives in alignment with corporate direction.
- Identify potential reputational risks and provide early warnings to support effective crisis prevention and management.
- Evaluate and recommend sponsorship opportunities, partnerships, forums, conferences, and industry events that enhance corporate visibility and brand reputation.
- Coordinate submissions for industry awards, recognition programs, and government commendations to strengthen corporate credibility.
6. Corporate Communications
- Represent the Branch in managing and expanding public relations networks to enhance brand awareness and corporate reputation.
- Develop and maintain strategic relationships with media partners to maximize communication effectiveness.
- Support corporate communication initiatives and ensure message consistency across all external channels.
7. Budget & KPI Management
- Develop annual communication and brand marketing budgets.
- Monitor spending efficiency and ensure optimal allocation of resources.
- Track performance against KPIs and regularly report results to management.
- Drive continuous improvement to maximize return on marketing investment.
8. Team Leadership & Capability Development
- Foster a collaborative, innovative, and high-performance team culture.
- Provide coaching, mentoring, and ongoing capability development for team members.
- Promote cross-functional collaboration and contribute to organizational culture-building initiatives.
- Ensure team members possess the necessary skills and knowledge to achieve business objectives effectively.
